What does it take to really move your cybersecurity brand up and to the right?
Bridging the cybersecurity/marketing gap in large organizations goes far beyond a press release, tabletop exercise, or presentation. The boardroom members need to know the brand can quickly recover after a damaging cyber incident. They want the invincible brand work to be done before a breach.
A Brandwatch Certified Agency, with a Cybersecurity Twist
Boardrooms don’t lose sleep over lost data. In fact, they seldom truly care about it at all. What they really care about is the loss of brand & reputation that follows a breach.
The best IT organizations have great stories to tell…and tell them, both internally and externally. It’s their best investment.
Special for marketing and security thought leaders:
Elevating Your Brand & Reputation | eBook
In 2018 the New York Post released and article entitled
We were ahead of the curve, addressing 3 of the 5. And we do so as a service, getting you immediate results, driving
“Similar to other jobs in the industry, cybersecurity professionals need to be a team player and communicate well,” she says. “Most importantly, these professionals need to have computer ethics and be aware of security-related policies and laws. Cyberspace connects different aspects of our life these days. It is evolving, and it needs everyone’s involvement to keep it a nice place.”
Chief Listening Officer
“The customer now dictates content,” says Kathy Murray, owner of McMorran Strategists, a Midtown coaching service for business owners. “A firm needs to convey that they are listening to customers and integrating the input into their content, marketing and customer service.”
This position relies heavily on communications prowess and typically works across other areas such as customer service, human resources, sales and marketing.
“Not one firm operates without being enabled by technology,” says Murray. “These individuals [data storytellers] bridge the expertise of programmers, engineers and computer scientists. Skills needed: engineering, computer science, programming experience, linguistic expertise.”
From: Elevating your Cybersecurity Brand & Reputation eBook (by SecurityAscent) As if data breach notification costs weren’t enough of a financial penalty, businesses that fumble the ball in responding publicly to a data breach can incur additional indirect costs from a loss of brand value in the marketplace. CISOs are making significant investments in people, processes and technology to protect the privacy of their customer data. It’s a shame if all that investment was neutralized by a weak, reactive, uncoordinated marketing response.
The leading provider of cybersecurity brand and reputation creativity for large organizations
SecurityAscent is the leading provider of cybersecurity brand and reputation creativity for next generation cybersecurity organizations.
Founded by a top Fortune 10 cybersecurity leader, Silicon Valley marketing executive, blogger, speaker, and author, SecurityAscent was built from the ground up to be the leading source of cybersecurity brand/reputation strategy and execution.
With SecurityAscent, you benefit from our diverse team of multi-generational creative security talent that is designed to positively connect you with your intended audiences, influencers, and thought leaders. And because our only focus is on emerging cybersecurity discussions, the creative content we bring forward has the true authentic context required to keep your audience engagement high.