Bridging the cybersecurity/marketing gap in large organizations goes far beyond a press release, tabletop exercise, or presentation. The boardroom members need to know the brand can quickly recover after a damaging cyber incident. They want the invincible brand work to be done before a breach.

A Brandwatch Certified Agency, with a Cybersecurity Twist

“Similar to other jobs in the industry, cybersecurity professionals need to be a team player and communicate well,” she says. “Most importantly, these professionals need to have computer ethics and be aware of security-related policies and laws. Cyberspace connects different aspects of our life these days. It is evolving, and it needs everyone’s involvement to keep it a nice place.”

“The customer now dictates content,” says Kathy Murray, owner of McMorran Strategists, a Midtown coaching service for business owners. “A firm needs to convey that they are listening to customers and integrating the input into their content, marketing and customer service.”

This position relies heavily on communications prowess and typically works across other areas such as customer service, human resources, sales and marketing.

“Not one firm operates without being enabled by technology,” says Murray. “These individuals [data storytellers] bridge the expertise of programmers, engineers and computer scientists. Skills needed: engineering, computer science, programming experience, linguistic expertise.”