Lowering business risk via cybersecurity content marketing, elevating your company brand
As the pioneers in information security content marketing, we work with large organizations to ensure that internal and external messaging reflects the true story of the information security efforts, before, during, and after any data breaches.
Welcome to the age of creating award winning alliances between corporate marketing and IT!
Under the direction and banner of the marketing team, we work work with the information security executive leadership to ensure that high quality content is created and shared for the world to see.
If things go bad, such as a large data breach, we are right there as part of the incident response plan. As highly qualified security experts, we are able to immediately bring meaningful context to the content.
Even after the dust settles, we are there to ensure that the brand continues to improve. Because really, who wants to let just anyone out there on the Internet write your story for you?
Helping you DEMONSTRATE MEANINGFUL VALUE AND RESULTS from your InfoSec program,
enabling even better business opportunities.
ZecurityAscent is changing the way organizations look at their information security program...for the better.
Founded by a top Fortune 10 cybersecurity practitioner, Silicon Valley marketing executive, blogger, speaker, and author, ZecurityAscent was built from the ground up to be nothing short of the world's leading source of content marketing for those seeking to bring the exponential power of social media and content to their IT department.
We bring with us the multi-generational talent that is required to connect with your intended audiences, fully leveraging the platforms that each gravitates to. And because we are also required to be information security certified, the creative content we bring forward has the true authentic context required to keep the engagement high.
Marketing Security Knowledge
Marketing teams simply don't have information security certifications
Security Marketing Knowledge
Information security teams don't have marketing expertise
Driven to be free!
The way we see it, great storytelling should be free. We'll show you where the value already lies and where it can be created to a point that you'll agree that you are losing money every day you are not partnered with us.
Running marathons, not campaigns
Social media content marketing is where the eyes are, which is why we target the long-term needs rather than going for some drive by marketing campaign that simply won't work
Our bi-weekly newsletter features information security content marketing updates from across the world.
Get in touch
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Our Deep Thoughts
Blog Posts Worth Sharing - And Samples of What We Might Ghostwrite for You
Again? The recurring victim. So you’ve either had a bad day or are just diligently preparing to have one. The situation is that a data breach has occurred and, for all the preparation, no one really thought to go deep on just what the response to the world would be. We know from experience it’s[…]
Imagine a man standing in the shallows of the beach, the ocean ahead. The wind is picking up, bringing higher and higher waves, all while the tide rushes in. But he stands firm, relenting to none of it. Is he Neo? Is he living inside “The Matrix”, about to put his hand out and place everything on[…]
Let’s talk about platforms, shall we? It’s hard to have any discussion with any IT vendor and not have them say “platform” at least once. Many will say it so many times you have to wonder if they even know what it is they are talking about (tip: oh-so-many don’t). But these are the times[…]
One of the more remarkable things that seems to have become trendy is bashing those with infosec certifications. With great regularity, I see Twitter and LinkedIn posts by other infosec professionals, many of whom I follow, actually poking fun at CISSPs and other security credentials. While not entirely new, the increase is most definitely there. And it’s[…]
Ahhh…all those security “partners” and self-professed “trusted advisors” out there. Who are they, really? What are they all about these days? Is price the only thing that matters? If you are like me, you have probably associated these as the Value Added Resellers (VARs) that permeate the market. Why? Well because they told us they were[…]
The legacy information security Value Added Resellers (VARs) are really struggling with showing their true value. And that’s a really good thing. Let’s explore where they are failing…and why. And, of course, why their market correction will ultimately bring about a better information security landscape for everyone. VARs are Pushing Tin The vast majority of[…]
Believe it or not, I have actually seen even large and otherwise sophisticated IT departments fail at moving security to the cloud. At first, it doesn’t even compute. The cloud is supposed to be easier. It’s supposed to be more agile. It’s supposed to be better! And it is…mostly. So why are some failing at[…]
There are two situations that constantly leave me a bit awestruck in the world of information security consulting. And after reading this, especially as a “customer”, I’m betting you will agree. But before I jump right into what those two are, let’s quickly define what a true IT security consultant does. So what does this[…]
When you see these lyrics, what comes to mind? Five hundred twenty-five thousand Six hundred minutes How do you measure – measure a year? Hopefully you recognize it as a truly great Broadway hit musical song (from the play Rent), especially since it has been featured in so many uplifting campaigns. But if I were to[…]
At ZecurityAscent, one of the key metrics we measure with each engagement is how much wealth was created. And by wealth, we mean discretionary free time, from the executives to the individual contributors. And we do this because this metric is what makes achieving and exceeding both personal and professional goals a reality. By leveraging[…]
From the “Top 10 Signs Your Network and Security Design Might Be Far Behind” Series Half pregnant. Half secure. Just about anything that is “half” is probably not a good thing. And that certainly holds true with cloud security. But I get it. Cloud security it far newer to some than others and people generally see[…]