Every cybersecurity program has both a brand and a reputation. What's yours?
Bridging the cybersecurity/marketing gap in large organizations goes far beyond a press release, tabletop exercise, or presentation. The boardroom members need to know the brand can quickly recover after a damaging cyber incident. They want the invincible brand work to be done before a breach.
BEFORE
Under the direction and banner of your marketing team, we work with your information security executive leadership to ensure that your superior content is created and shared with impact.
DURING
If things go bad, such as a large data breach, we are right there as part of your incident response plan. As highly qualified security experts, we are able to immediately bring meaningful context to your content.
AFTER
Even after the dust settles, we are with you to ensure that your brand continues to improve. Because really, who wants to let just anyone out there on the internet write your story?
Special for marketing and security thought leaders:
Elevating Your Brand & Reputation | eBook
Helping you demonstrate meaningful value and results from your InfoSec program, enabling even better business opportunities.
Marketing Security Knowledge
Marketing teams simply don’t have information security certifications.
Driven to Be Free
The way we see it, great storytelling should be free. We’ll show you where the value already lies and where it can be created to a point that you’ll agree that there’s a real cost to doing nothing.
Security Marketing Knowledge
Information security teams don’t have marketing expertise.
Running Marathons, Not Campaigns
Social media content marketing is where the eyes are, which is why we target the long-term needs rather than going for some drive by marketing campaign that simply won’t work.
From: Elevating your Cybersecurity Brand & Reputation eBook (by ZecurityAscent) As if data breach notification costs weren’t enough of a financial penalty, businesses that fumble the ball in responding publicly to a data breach can incur additional indirect costs from a loss of brand value in the marketplace. CISOs are making significant investments in people, processes and technology to protect the privacy of their customer data. It’s a shame if all that investment was neutralized by a weak, reactive, uncoordinated marketing response.
Patrick Gaul
ABOUT US
The leading provider of cybersecurity brand and reputation creativity for large organizations
ZecurityAscent is the leading provider of cybersecurity brand and reputation creativity for next generation cybersecurity organizations.
Founded by a top Fortune 10 cybersecurity leader, Silicon Valley marketing executive, blogger, speaker, and author, ZecurityAscent was built from the ground up to be the leading source of cybersecurity brand/reputation strategy and execution.
With ZecurityAscent, you benefit from our diverse team of multi-generational creative security talent that is designed to positively connect you with your intended audiences, influencers, and thought leaders. And because our only focus is on emerging cybersecurity discussions, the creative content we bring forward has the true authentic context required to keep your audience engagement high.