ELEVATING YOUR CYBERSECURITY BRAND & REPUTATION

HOW DOES THE WORLD SEE YOUR SECURITY PROGRAM?

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WHAT'S YOUR INTERNAL / EXTERNAL BRAND AND REPUTATION?

THE BEST ORGANIZATIONS KNOW — AND ALWAYS DO THE WORK TO STAY ON TOP

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THIS IS WHAT THE BOARDROOM IS LOOKING FOR

A BRAND THAT CAN ACTUALLY AVOID A CYBER CRISIS

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Every cybersecurity program has both a brand and a reputation. What's your's?

Bridging the cybersecurity/marketing gap in large organizations goes far beyond a press release, tabletop exercise, or presentation. The boardroom members need to know the brand can quickly recover after a damaging cyber incident. This is just one of the great reasons why we work tirelessly to ensure that both your internal/external brand and reputation reflects the true story of your information security efforts…

BEFORE

Under the direction and banner of your marketing team, we work with your information security executive leadership to ensure that your superior content is created and shared with impact.

DURING

If things go bad, such as a large data breach, we are right there as part of your incident response plan. As highly qualified security experts, we are able to immediately bring meaningful context to your content.

AFTER

Even after the dust settles, we are with you to ensure that your brand continues to improve. Because really, who wants to let just anyone out there on the internet write your story?

Special for marketing and security thought leaders:

Elevating Your Brand & Reputation | eBook

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Helping you demonstrate meaningful value and results from your InfoSec program, enabling even better business opportunities.

Marketing Security Knowledge

Marketing teams simply don’t have information security certifications.

Driven to Be Free

The way we see it, great storytelling should be free. We’ll show you where the value already lies and where it can be created to a point that you’ll agree that there’s a real cost to doing nothing.

Security Marketing Knowledge

Information security teams don’t have marketing expertise.

Running Marathons, Not Campaigns

Social media content marketing is where the eyes are, which is why we target the long-term needs rather than going for some drive by marketing campaign that simply won’t work.

From: Elevating your Cybersecurity Brand & Reputation eBook (by ZecurityAscent) As if data breach notification costs weren’t enough of a financial penalty, businesses that fumble the ball in responding publicly to a data breach can incur additional indirect costs from a loss of brand value in the marketplace. CISOs are making significant investments in people, processes and technology to protect the privacy of their customer data. It’s a shame if all that investment was neutralized by a weak, reactive, uncoordinated marketing response. Patrick Gaul

Executive Director, National Technology Security Coalition

ABOUT US

The leading provider of cybersecurity brand and reputation creativity for large organizations

ZecurityAscent is the leading provider of cybersecurity brand and reputation creativity for large organizations. While there are public relations firms and technical incident response consultants aplenty, our single purpose goes above and beyond in helping organizations discover and then key in on their real cybersecurity brand. When it comes to your reputation, we know that your best defense is a great offense, which is why our specialized approach helps cybersecurity teams better avoid a cyber crisis, aids recruiting /retention, and creates business value for their organizations .

Founded by a top Fortune 10 cybersecurity practitioner, Silicon Valley marketing executive, blogger, speaker, and author, ZecurityAscent was built from the ground up to be nothing short of the world’s leading source of corporate cybersecurity brand & reputation strategy and execution for those seeking to bring the exponential power of brand discovery to their cybersecurity program.

With ZecurityAscent, you further benefit from the team of multi-generational talent that is required to connect with your intended audiences, fully leveraging the platforms that each gravitates to, positively connecting with the real influencers. And because we are also required to be information security certified, the creative content we bring forward has the true authentic context required to keep the engagement high.

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We openly welcome all cybersecurity marketing leaders and those who are interested in becoming one.

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