
CYBER CRISIS MANAGEMENT
SUPPORTING CORPORATE CRISIS COMMUNICATION AND PUBLIC RELATIONS FIRMS WITH GREAT CONTENT, PRICELESS CONTEXT, AND TIME
- Measure the brand, reputation, and sentiment of the corporate cybersecurity program, using the tools you already know and trust.
- Maintain the cybersecurity content calendar, filling it with approved content that will hit the right tone and message with key stakeholders, from the customers to the boardroom.
- Create long-term value for the business, all thanks to the work that you will be leading with the cybersecurity program.
There’s a huge need. But many CISOs don’t have the time or energy to sit down and really keep the converstion going. After all, explaining PCI, HIPAA, GDPR, ISO27001, SOCII, NIST, and countless other standards and frameworks that serve as the GRC backbone for your program is quite difficult,
Where ZecurityAscent steps in is being able to take that workload off your hands, freeing you up to be a great security practitioner and leader, rather than being pulled aside, day and night, to deal with crisis communications. In simple terms, we fill that glaring gap between cybercsecurity and marketing.
Ideally, though, this is about avoiding a cyber crisis in the first place. If one should occur, we will deal with it…together. But the real secret sauce is in building up your brand equity to a point where a crisis is outright avoided. And in so doing, building the best cybersecurity team and program possible.
“Don’t most companies already have a PR firm on retainer? “
Why yes, of course they do. But we don’t compete with them. And we certainly don’t compete with the internal marketing teams. Rather, we augment the capabilities of both, specifically where it comes to cybersecurity.
If you are a PR firm and wish to have us on retainer, that’s fine by us. Likewise if a customer says they would rather just pay us through you, then of course we are open to sub-contracting with you as needed.
Together, it’s our job to make the customer shine bright. Whatever that takes. This is exactly why we are not set up to be competitors, only the best potential of partner.